Kelly Cartera

Kelly A. Cartera (born Jonathan Patrick Andrus; December 16, 2003), nicknames Bubblegum Ice Cream and KyAC, is an American entrepreneur, former YouTuber, and planned future Viartist. She is the sister of Ben Andrus.

Catera is known for having founded IBX Entertainment in 2017, and for having conceptualized Viare in 2019. She is currently front-running the latter's design and marketing during its development. She has reserved three pages on Viare, Kelly, planned to be her personal page, Viare User, a meme page used for testing the platform during development, and Viare News, a weekly commentary webseries focusing exclusively on Viare, hosted by her and Andrus.

Early Life
Cartera was born Jonathan Patrick Andrus on Decmeber 16, 2003 in Syracuse, New York. She continued to live in rural upstate New York until 2015, when she was relocated to North Carolina, due to her parents' divorce. In November of that same year she uploaded to YouTube for the first time, though, she had had an account on the site since 2012. Prior to uploading to YouTube she had participated in junior productions by the Syracuse Children's Theater.

YouTube career
See also: Jonathan Andrus (Wikitubia article)

Jonathan Andrus
The first YouTube channel from Cartera, was one simply under her own name at the time, Jonathan Andrus. The channel was created in 2012, presumably when Cartera first discovered YouTube, but no content was added to it until late 2015. The Jonathan Andrus channel hosted a wide variety of videos from fake movie trailers to miniseries to original music, as Cartera struggled to find her footing online. The channel only ever peaked at around 18 subscribers.

In March of 2018, after two-and-a-half years, Cartera announced that she would no longer upload to Jonathan Andrus, and a few months later the channel AndrusTV was created.

AndrusTV
AndrusTV was a comedy web-series created, written, and directed by Cartera. The show was composed of comedy skits uploaded to YouTube, which, upon viewing in chronological order, emerged a high level of continuity. Although not intended at first to have been a web-series, mounting continuity and high ambition from Cartera drove the channel's partial serialization.

The AndrusTV YouTube channel was created on June 29, 2018 with the first skit, "Happy 'Murica Day", having been uploaded on July 4th. The show's final skit was uploaded on February 11, 2019, and promised an expanded cast of characters and long anticipated full transformation of the shorts into a narrative series. However, after the skit's release, AndrusTV went on hiatus. Though there have been attempts to revive the series, it has remained officially on hiatus since February 2019 and with Viare's upcoming launch, Cartera has no plans to bring AndrusTV back.

The show had received overall good reception. AndrusTV had grown a small following with nearly 2,000 subscribed to the YouTube channel at its peak, in part due to rigorous advertising on Reddit, a platform where it also had seemingly found a home.

Other channels
Cartera created several other channels, however they never held the success or longevity of the two mentioned above.

AndrusTV had two spin-off channels; AndrusMusic, where the soundtrack for the show's skits were published, and Gary the Ghost, a channel for a secondary character from the skits who was supposed to receive a full spin-off series, however this was never produced.

Hey Emry! was another web-series started by Cartera in summer of 2019, however the show was cancelled over frustration from copyright claims the videos received.

Cartera also had two personal channels; Excucio Cartera, a reaction and commentary channel, and Miscellaneous 2, a vlog/rant channel. Miscellaneous 2 would become important to the founding of Viare as it depicts some of Cartera's motivation to create the platform.

IBX Entertainment
On May 13, 2017, IBX Entertainment was founded by Cartera, intended to be an entirely fictional company used as a label on her home movies and YouTube videos. Cartera began to brand all her social media accounts as being under "IBX Entertainment" building up somewhat of a portfolio for the unrecognized, unregistered company, which Cartera liked to tout being CEO of.

When work on Viare began, Cartera and her brother, Ben Andrus, decided to register IBX Entertainment as a business, with Viare as a subsidary, instead of having the platform itself being its own business, to allow company operations to be able to "branch out" into other fields.

In registering the company, however, it will be put in her brother's name, and Cartera will lose official CEO status as she is not old enough by law to own a corporation in the United States. However, in terms of actual executive power, she continues to lead the business as if no such change ever occurred, and it is presumed a trade-off of the official legal title of CEO will happen between her and Andrus, once she turns eighteen.

Development
See also: Development of Viare

Cartera conceptualized, designed, and is currently marketing Viare while the site is still in development.

Cartera came up with the idea for Viare in early 2019, at first, for fun, however her and her brother later began to create the site based on her ideas out of dissatisfaction with YouTube. She then continued to create concept art for the site, which she sent to Andrus, and he would in turn code her ideas.

Planned pages
Cartera has reserved three page names on Viare.

Viare User

Viare User will be the first page ever created. It will be used to test Viare by uploading five second videos of single-color images, to make sure each video's page and its functions work. Cartera has jokingly stated she will continue to upload "daily videos of nothing" on Viare User even after the site's launch.

Kelly

Kelly is planned to be the second page ever created (though it will have a page ID of 1 [www.viare.online/1]; Viare User will have a page ID of 0). It will act as Cartera's personal channel and she has announced plans to upload to it every Tuesday and Friday. The page will host a variety of content, mainly branching from Cartera's own experiences and opinions (vlogs/personal updates, current event commentaries, reviews of films/series/products/etc. she's encountered...). Kelly will also be the page used to upload all of Cartera's Exclusives.

Viare News

Viare News is another of Cartera's web-series. Co-hosted by her brother, and planned to upload every Sunday, it will showcase the two discussing news of the past week in and around their platform. Viare News will not however be branded as a Viare Exclusive series.

Personal life
Kelly Cartera is transgender.

Cartera has an interest in politics. In 2018, she proposed a flag design contest for the town of Harrisburg, North Carolina, which was approved by the town council. That same year, as a part of AndrusTV, she ran a satire campaign for congress with a character (portrayed by her) named Bill Todd. She has not publicly endorsed any candidate in 2020 United States presidential election.

Cartera was "gifted" a 100 subscriber paper play button from "YouTube" in an AndrusTV skit form 2018. In a 2020 post to Instagram, she revealed that she had kept the prop, and has since hung it from a bulletin board in her home.

Videography
Films

Series

-

 last edited on //. Article size is bytes.